VENTURA, CA
Outerknown
marketplace experiences across
retail and wholesale contexts.
Responsible for creating a system for various forms of POP that is visually pleasing and informs the customer of product sustainability. POP includes shelf talkers, faceouts, sustainability cards, tabletops, sandwich boards, large canvas banners, window vinyl, light boxes and store wraps. Updates happen quarterly for each season.
Art Direction & Design
Conception
(Sometimes installation)
Outerknown
multidimensional windows
and bays for Apex trunks.
The finished result was a first for Outerknown. Specialized windows at their Carlsbad, Malibu, El Segundo, and Stanford locations featuring netting, suspended trunks, floating imagery, and unique vinyl. The bays in-store featured exciting POP with Kelly Slater and newly designed “Touch Tanks” illustrating each stage of the NetPlus process—turning fishing nets into innovative fabric.
Art Direction & Design
Conception
Outerknown
Outerknown stores that
aligned with brand ethos.
Every Outerknown retail location features an artist who embodies an endless passion for life and nature. Finding artists, creating unique displays, and installation had become an exciting part of her position at Outerknown.
Featured artists include: Harry Gesner, Steven Lippman, Cheryl Humphreys, Jim Olarte, Todd Glaser, Gabrielle Teschner, Alex Kopps, Noel Kassewitz, and Nicole Poppell
Art Direction & Planning
Artist Commisson
Outerknown
Nicole Poppell to paint
the walls of its flagship store.
Responsibilities included: Researching and interviewing potential artists, checking in with Nicole throughout her design process, creating a timeline, booking travel, and coordinating with the retail team (the store remained shop-able and open while Nicole painted). Madeline also designed marketing pieces, planned a party for the mural’s launch, and converted pieces of her art into unique embroideries available at The Point only. It was a fun and successful event.
Art Direction & Planning
Marketing & Artist Commission
Outerknown
loved graphic.
Tasked to design a branded tee that is not just an Outerknown logo placed on a shirt, Madeline was inspired by workwear to create a graphic that is both wearable and cool, with clear brand messaging. The industrial graphic has been her most successful design and one of the most profitable graphics in Outerknown history. Due to its success, it has expanded into accessories, labels, and new color waves over numerous seasons and more to come.
Graphic Design
Conception
Skirball Cultural Center
and art direction
for exhibitions.
Graphics for exhibition marketing included pole banners, building banners, gallery vinyl, rack cards, print ads, digital ads, webpage updates, emails, gallery guides, merch, and branded gallery event signage.
Exhibitions include: Paul Simon, Roy Lichtenstein, Stanley Kubrick, Jim Henson, Notorious RBG, Sara Berman’s Closet, Ai WeiWei, and Black is Beautiful
Art Direction & Design
Conception
Skirball Cultural Center
creative for
Paul Simon exhibition.
Paul Simon: Words & Music—a traveling exhibition organized by the Rock and Roll Hall of Fame and Museum—illustrated how the legendary artist’s music has reflected social and cultural ideals. Inspired by Simon’s impact, Madeline incorporated sound waves/ripples into the main look and feel of the exhibition. Bright color helped pop black and white photos of Paul from over the span of his career.
Art Direction & Design
Conception
Skirball Cultural Center
Summer Concert Series.
In 2016 Skirball’s marketing department wanted to create a new look for their summer concert series to kick off its 20th season. Madeline decided to create a minimalist drawing of the courtyard with bold color and clear branding. The design was used four seasons in a row, demonstrating measurable audience resonance.
Art Direction & Design
Conception
Outerknown
campaign inspired by
vintage posters.
Outerknown wanted to create unique posters featuring a few of their brand ambassadors. These designs would be an interesting break in OK’s Instagram grid. The designs successfully captured viewers and encouraged engagement.
Graphic Design
Madeline is based in Ventura, CA. She values brand consistency and enjoys creating specialized visual experiences that inform and excite all viewers.
LOYOLA MARYMOUNT UNIVERSITY
Bachelor’s Degree
in Communications and
Graphic Design
Class of 2013
THE BOOKSHOP:
SCHOOL FOR ADS
Advertising Art Direction
2013–2014
Proficient in Adobe InDesign, Adobe Photoshop, Adobe Illustrator