MADS DESIGN
VENTURA, CA
RETAIL
ARTIST COLLABORATIONS
GRAPHICS
EXHIBITIONS
SUMMER CONCERT SERIES
DIGITAL
APEX + NETPLUS DISPLAYS
Madeline was teamed up with Netplus to create exciting windows and in-store displays for the launch of the new APEX trunks. The finished result was a first for Outerknown. Specialized windows at their Carlsbad, Malibu, El Segundo, and Stanford locations featuring netting, suspended trunks, floating imagery, and unique vinyl. The bays in-store featured exciting POP with Kelly Slater and newly designed “Touch Tanks” illustrating each stage of the Netplus process—turning fishing nets into innovative fabric.
Art Direction & Design
Conception