MADS DESIGN
VENTURA, CA
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ARTIST COLLABORATIONS
GRAPHICS
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SUMMER CONCERT SERIES
DIGITAL
INDUSTRIAL GRAPHIC
Tasked to design a branded tee that is not just an Outerknown logo placed on a shirt, Madeline was inspired by workwear to create a graphic that is both wearable and cool, with clear brand messaging. The industrial graphic has been her most successful design and one of the most profitable graphics in Outerknown history. Due to its success, it has expanded into accessories, labels, and new color waves over numerous seasons and more to come.
Graphic Design
Concept