MADS DESIGN
VENTURA, CA
RETAIL
ARTIST COLLABORATIONS
GRAPHICS
EXHIBITIONS
SUMMER CONCERT SERIES
DIGITAL
MADS DESIGN
VENTURA, CA
Madeline Adams is a Graphic Designer specializing in Art Direction for Print Design.
Madeline is based in Ventura, CA. She values brand consistency and enjoys creating specialized visual experiences that inform and excite all viewers.
Retail
Leading printed graphics for all Outerknown retail locations.
Responsible for creating a system for various forms of POP that is visually pleasing and informs the customer of product sustainability. POP includes shelf talkers, faceouts, sustainability cards, tabletops, sandwich boards, large canvas banners, window vinyl, light boxes and store wraps. Updates happen quarterly for each season.
Art Direction & Design
Conception
(Sometimes installation)
APEX + NETPLUS DISPLAYS
Madeline was teamed up with Netplus to create exciting windows and in-store displays for the launch of the new APEX trunks. The finished result was a first for Outerknown. Specialized windows at their Carlsbad, Malibu, El Segundo, and Stanford locations featuring netting, suspended trunks, floating imagery, and unique vinyl. The bays in-store featured exciting POP with Kelly Slater and newly designed “Touch Tanks” illustrating each stage of the Netplus process—turning fishing nets into innovative fabric.
Art Direction & Design
Conception
Artist Collaborations
Every Outerknown retail location features an artist who embodies an endless passion for life and nature. Finding artists, creating unique displays, and installation had become an exciting part of her position at Outerknown.
Featured artists include: Harry Gesner, Steven Lippman, Cheryl Humphreys, Jim Olarte, Todd Glaser, Gabrielle Teschner, Alex Kopps, Noel Kassewitz, and Nicole Poppell
Art Direction & Planning
Artist Commission
THE POINT MURAL
After months of planning, Outerknown commissioned muralist, Nicole Poppell to paint the walls of its flagship store in El Segundo.
Responsibilities included: Researching and interviewing potential artists, checking in with Nicole throughout her design process, creating a timeline, booking travel, and coordinating with the retail team (the store remained shop-able and open while Nicole painted). Madeline also designed marketing pieces, planned a party for the mural’s launch, and converted pieces of her art into unique embroideries available at The Point only. It was a fun and successful event.
Art Direction & Planning
Marketing & Artist Commission
INDUSTRIAL GRAPHIC
Tasked to design a branded tee that is not just an Outerknown logo placed on a shirt, Madeline was inspired by workwear to create a graphic that is both wearable and cool, with clear brand messaging. The industrial graphic has been her most successful design and one of the most profitable graphics in Outerknown history. Due to its success, it has expanded into accessories, labels, and new color waves over numerous seasons and more to come.
Graphic Design
Concept
Exhibitions
Contributed to exhibition graphics throughout her 7 year career at Skirball Cultural Center. Graphics for exhibition marketing included pole banners, building banners, gallery vinyl, rack cards, print ads, digital ads, webpage updates, emails, gallery guides, merch, and branded gallery event signage.
Exhibitions include: Paul Simon, Roy Lichtenstein, Stanley Kubrick, Jim Henson, Notorious RBG, Sara Berman’s Closet, Ai WeiWei, and Black is Beautiful
Art Direction & Design
Conception
Paul Simon
Paul Simon: Words & Music—a traveling exhibition organized by the Rock and Roll Hall of Fame and Museum—illustrated how the legendary artist’s music has reflected social and cultural ideals. Inspired by Simon’s impact, Madeline incorporated sound waves/ripples into the main look and feel of the exhibition. Bright color helped pop black and white photos of Paul from over the span of his career.
Responsibilities: Create the look and feel of all exhibition marketing. Translate design to signage, merch, banners, and advertisements.
Art Direction & Design
Conception
Summer Concert Series
In 2016 Skirball’s marketing department wanted to create a new look for their summer concert series to kick off its 20th season. Something more exciting than a photo of the venue that was fresh and unexpected. Madeline decided to create a minimalist drawing of the courtyard with bright color and clear branding. This look was a success and was reimagined 3 times during her career there and is still evolving even after she left. Along with the new look and feel, design responsibilities included print and digital ads, event signage, and merch.
Art Direction & Design
Conception
Vintage Posters
Graphic Design